Addiction is no laughing matter.
Up until recently North Korea's leader, Kim Jong-Un, represented manly vigour and prowess.
But now he has disappeared and rumours are that he is no longer one of the most beautiful men in the world.
Is he in a Thai opium den or has he gone into rehab in Europe?
It is believed that the great leader is suffering from gout because of his insatiable addiction to Swiss cheese.
This can only mean that the laws of physics no longer apply in the hermit kingdom. Next it'll start raining frogs in Pyongyang and people will be walking and talking backwards.